• New Zealand Government Web Standards 2.0

• New Zealand Government Web Standards 1.0
  • » 1. Images
  • » 2. Colour
  • » 3. Site Markup
  • » 4. Special Purpose Documents
  • » 5. Writing Content
  • » 6. Site Content
    • 6.1 Agency sites provide publicly available reports
    • 6.2 Agency sites provide consultation documents
    • 6.3 Agency sites provide press notices from the agency
    • 6.4 Agency sites provide mandatory email addresses
    • Recommendation 6.1.9 Media releases and consultation documents available as an RSS feed
    • 6.5 Superseded material is marked as superseded
    • 6.6 Paid advertising not hosted on a site
    • Recommendation 6.1.2 Paper-based forms provided by an agency are made available on its web site
    • Recommendation 6.1.3 Agency sites provide contact details for specific policy or services
    • Recommendation 6.1.5 Avoid the usage of underscores in URLs
    • Recommendation 6.1.6 Discovery-level URLs are descriptive and less than 50 characters long
    • Recommendation 6.1.7 Plan in place to ensure material on the website is accurate and up to date
    • Recommendation 6.1.8 Disclaiming content
    • Recommendation 6.1.9 Media releases and consultation documents available as an RSS feed
  • » 7. Page Layout
  • » 8. Navigation
  • » 9. Style Sheets
  • » 10. Dynamic Content
  • » 11. Tables
  • » 12. Frames
  • » 13. Scripting and Applets
  • » 14. Page Refreshing
  • » 15. Site Behaviour
  • » 16. Site Layout
  • » 17. Archiving
  • » 18. Quality Assurance
  • » 19. Data Tracking
  • » 20. Authentication
  • » 21. Security
  • » 22. Online Forms
  • » 23. Tendering and Contracting
  • » 30. Site Delivery
  • » 31. Operational
  • » 32. Web Strategy

6.6 Paid advertising not hosted on a site

The Standard

6.6 Paid advertising is not carried, including advertorial that is unrelated to an agency's core business, unless the agency has significant involvement in a commercial event, such as a conference, where it may be appropriate to promote the event and link to a commercial web site.

Guide to this standard

There should also be no implied endorsement of products or services, unless reporting on an open, formal accreditation process. An agency may promote its own products or services, including those provided in part by other parties or business partners.

Rationale for this standard

The Public Service code of conduct requires public servants to "avoid situations which might compromise their integrity or otherwise lead to conflicts of interest" (see http://www.ssc.govt.nz/coc). NZ government agencies are not mandated to gather revenue via the hosting of advertising.